The Badlands American Youth Football & Cheer Conference (BLAYFC) is a Non-profit 501(c)3 organization providing positive recreational and educational alternatives for the youths ages 5 to 14 in EL Paso, Las Cruces, Alamogordo, and surrounding areas. Our role is to make a difference in all kid’s lives by giving back on a local level. Our mission is to provide a football and cheerleader program that influences good sportsmanship, teamwork, and the highest moral and physical standards. We emphasize the importance of scholarship and academic achievements amongst our participants. BLAYFC ensures all of its coaches receive industry leading training in Hawk Tackling and Heads Up Football. 

AYF is the largest youth football and cheer organization in the world.