South San Diego - Imperial Beach Chiefs Youth Football and Cheer est. 1969. SSDIB Chiefs is a non-profit Organization open to all boys and girls ages 5 to 14. We are dedicated to providing outstanding coaching, mentorship and education to all participants as well as helping to establish the values and morals of our future leaders. Emphasis will be placed on teaching the fundamentals of football and cheerleading, the importance of teamwork and ensuring that all participants learn responsibility, respect, sense of pride, self esteem and confidence through hard work and dedication.