Sponsorship Opportunities

SPONSORSHIP INFORMATION
The Marketing Audience

The Tournament offers an excellent opportunity to capitalize on the growing soccer interest created by the World Cup and Olympic soccer matches, qualifiers and friendlies played in Maryland and DC over the years, and local professional soccer led locally by four-time Major League Soccer champion DC United and Washington Spirit. The demographics in Montgomery County makes the tournament an ideal vehicle for product and service marketing at the start of the Christmas shopping season and for image enhancement with the local community. The Tournament is especially well suited for national and regional businesses in Montgomery County. Sponsorship not only demonstrates local support and involvement to participants from this area but also provides impressions for visitors from outside the sponsor’s marketing locations.

The direct audience includes about 4,500 boys and girls ranging in age from 9 to 18; about 500 officials, including coaches, managers, referees and tournament volunteers; and at least 6,000, plus siblings and other relatives, friends and fans who attend as spectators. Each year we produce over 4,000 tournament books that are distributed to all teams, with increased number of copies to local teams for advertising opportunities.

The indirect audience includes readers of tournament publicity in area and community newspapers; soccer coaches and administrators who see the Tournament’s calendar listing and other promotional material in soccer publications; and parents and others who do not accompany their family’s player, but who see the Tournament program and other materials both before and after the event.

SPONSORSHIP CATEGORIES

PRINCIPAL NAME SPONSOR
CONTRIBUTION: $7,500 and up

BENEFITS:

1.Organization’s name on Tournament.
2.Rush for the Cup - Live (Virtual Event Bag) Headline – 6 spots available
3.Logo on all tournament sites including tournament web site, social media, hotel site, acceptance/seeding webinar, virtual team bag.
4.Corporate name will be used in signage, at registration and in printed promotional material.
5.Sponsor may set up its own booth at fields or the Tournament headquarters for distribution of promotional materials. Size and location subject to tournament approval; sponsor to provide booth personnel.
6.Signage at all main tournament fields
7.Advertising on the fencing at Maryland Soccerplex field #20 for one year.
8.Advertisement (if restaurant or entertainment venue) on Hotel Web Site
9.The Patch Newsletter Sponsor during 2017-18 seasonal year (rotating)
PRINCIPAL SPONSOR AGREEMENT

GENERAL SPONSOR
General sponsors will be visibly identified but not as part of the Tournament name.
CONTRIBUTION: $3,500 or more, some or all of which can be offset by suitable contributions-in-kind.

BENEFITS:

1.Sponsor, if it wishes, can select an element of the Tournament to sponsor, such as headquarters, registration, scoreboards, college welcome tent, college coaches seminar, trainers, map & directions, or transportation. Corporate name will be displayed prominently on or with the element as is appropriate.
2.Advertisement on Virtual Event Bag
3.Logo on all tournament sites including tournament web site, social media, hotel site, acceptance webinar, virtual team bag.4.Corporate name will be used in signage, at registration and in printed promotional materials.
5.Sponsor may set up its own booth at fields or the Tournament headquarters for distribution of promotional materials. Size and location subject to Tournament approval; sponsor to provide booth personnel.
6.Signage at all main tournament fields
7.Advertising on the fencing at SoccerPlex field #20 for one year.
8.Advertisement (if restaurant or entertainment) on Hotel Web Site
GENERAL SPONSOR AGREEMENT

EVENT FIELD SPONSORS
CONTRIBUTION: $1,500, some or all of which can be offset by suitable contributions-in-kind.

BENEFITS:

1.Sponsor would select one of the main tournament playing sites to sponsor which include Soccerplex, Olney Boys & Girls Club, Polo Grounds, Summerhill Farm, or Muldoons Farm.
2.Advertisement on Virtual Event Bag – Sponsor Categories
3.Logo on tournament sites including web site, social media, virtual event bag
4.Corporate name will be used in signage or promotional material at that site.
5.Sponsor may set up its own booth at fields for distribution of promotional materials. Size and location subject to Tournament approval; sponsor to provide booth personnel.
6.Corporate logo on all corner flags at that site.
EVENT FIELD SPONSOR AGREEMENT

AGE GROUP SPONSORS
CONTRIBUTION: $1,000, some or all of which can be offset by suitable contributions-in-kind.

BENEFITS:

1.Sponsor’s name will be used to identify one age group, such as U-15 girls or boys, in the program, on the trophies, and on other materials concerning the age group.
2.Random drawing among participants in the relevant age group for any product or service prize the sponsor may care to donate.
3.Advertisement on Virtual Event Bag
4.Logo on tournament sites including web site, social media, virtual event bag
5.Sponsor may set up its own booth at fields for distribution of promotional materials. Size and location subject to Tournament approval; sponsor to provide booth personnel
AGE-GROUP SPONSOR AGREEMENT

EXCLUSIVITY
Principal name and General Sponsors will be exclusive for their specific product or service category (e.g., grocery, athletic shoe/apparel makers, soccer store, hardware/home center, bank, etc.). This does not apply to Age Group Sponsorships or program advertising.

For more information on becoming a Sponsor for the Rush for the Cup Tournament, contact the Tournament Director at [email protected].

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